Summary
Catchpoint successfully pioneered the new category of Internet Performance Monitoring (IPM) by identifying a critical blind spot in traditional monitoring: the Internet Stack. In 2022, they defined IPM as distinct from APM, focusing on the complex mesh of ISPs, CDNs, DNS, and other internet components that impact digital services. Through consistent content, product development (like the Internet Stack Map), brand repositioning around 'Internet Resilience,' and strategic engagement with analysts, Catchpoint established IPM as a recognized discipline, culminating in its acquisition by LogicMonitor in 2025 to integrate Internet-level intelligence into an AI-first platform for connected digital operations.
Why It Matters
An IT operations leader should read this article because it offers a compelling case for understanding and actively monitoring the 'Internet Stack,' a critical dependency often overlooked by traditional APM and observability tools. The article highlights how the shift to distributed workforces, cloud, and SaaS has made internet resilience paramount, directly impacting business continuity and user experience. By understanding Catchpoint's journey in defining IPM, leaders can gain insights into identifying and addressing their own organization's internet-layer vulnerabilities, ultimately leading to more proactive problem-solving, reduced downtime, and improved digital service delivery, especially as IPM integrates with AI-driven platforms for predictive capabilities.
